Wow! MidwayUSA Foundation Hometown Challenge Sweepstakes Creates $1.6 Million for Youth Shooting Sports

Demonstrating the power of grassroots fundraising paired with generous corporate sponsorship.

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posted on October 30, 2025
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About a month ago, we reported on the MidwayUSA Foundation's Hometown Challenge Sweepstakes. Today, we can report that the Sweepstakes brought in an astounding $1.6 million to support youth shooting sports teams and organizations. The Sweepstakes featured national participatin, with 533 teams receiving direct endowment donations in the month. These contributions to youth shooting teams totaled $734,338.51, an amount that was instantly doubled by the Foundation’s 1:1 match thanks to the generosity of Larry and Brenda Potterfield, MidwayUSA's founders.

That wasn't the bottom of the cornucopia, either. In addition to the above-mentioned funds, youth shooting sports organizations collectively brought in $85,890 and the Foundation added another $80,000 in incentives.

"Our Hometown Challenge demonstrates the power of grassroots fundraising when paired with our matching dollars and support from industry sponsors,” said MidwayUSA Foundation Executive Director Pete Eisentrager. “To add over $1.6 million to our endowments in just 30 days is undeniable proof that MidwayUSA Foundation is fully committed to securing the future of youth shooting sports.”

Here are the top five teams:

1. WV – West Virginia University - Raised $131,055.00 | Won $15,000
2. IL – Metamora Clay Target Team - Raised $53,619.29 | Won $12,500
3. OH – Williams County Sportsman’s Educational Association - Raised $38,555.00 | Won $10,000
4. MI – Jackson Northwest Clay Crushers - Raised $28,276.00 | Won $7,500
5. IN – The X Count Teams - Raised $23,515.00 | Won $5,000

Additionally, 30 participating teams were drawn at random to receive $1,000 each in endowment dollars. It also pays to be a donor: Donors were awarded through the Sweepstakes with over 100 quality prizes from sponsors like Ruger, Big Frig, Vortex, Walkers, Federal, Silencer Central, and others. (MidwayUSA Foundation’s blog has the full list of winners.)

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