Video: Insider's Tour of Smith & Wesson's Performance Center

How does the S&W Performance Center take standard products from the company's offerings and tune them up?

posted on May 31, 2023

Smith & Wesson is one of the most recognizable brand names, not just in America, but the world over. That's because the storied gunmaker has focused on quality and reliability since Samuel Colt first watched a ship's wheel turn and wondered if a gun could revolve in the same way. With a company history that goes 170 years deep, Smith & Wesson has created firearms for every possible application. Yes, we said "every," and we can feel confident about that because the Smith & Wesson Performance Center custom-tunes the company's factory-basic offerings into use-specific firearms customers can trust. 

How many specific uses? Currently, Smith & Wesson offers more than 100 different products through its Performance Center, covering the gamut from revolvers to 1911s to rifles and more. Each gun receives special attention and is loaded with special features and built to customer specifications in order to fulfill a particular niche.

"What Performance Center does is we take those aftermarket features and blend them into what would be production firearms, and a lot of that is just to take the ease off the consumer," Perreault said. "Rather than trying to have to source all that stuff themselves and then take the time to actually install it on the firearm, we'll do that, and there's also a cost savings associated with that we can pass on to them."

In this great video from our friends at American Rifleman, you'll learn how S&W takes a standard firearm and custom tunes it to your lifestyle. For more information, visit!


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