Hunting Lifestyle Goes Mainstream with Realtree X GUESS Fashion Collab

Yes, we mean that GUESS—the fashion outfit best known for pricey denim and edgy advertising.

posted on June 14, 2024
Guess Realtree Fashion Lede

What are this season's most popular colors? Trick question: the answer is "camouflage." Specifically, Realtree camouflage. For 2024, the camouflage company has joined forces with GUESS Originals to launch a line of trendy streetwear with an outdoorsy EDGE for the consumer who desires a unique aesthetic. This fashion-forward apparel line fuses the popular Realtree outdoor/workwear styling with the GUESS Originals youthful, street-inspired look. 

The collaboration, boasting an eye-catching assortment of men’s and women’s apparel styles, focuses on utilizing premium fabrics, prints, colors and silhouettes that represent the best of both worlds. The 100% cotton canvas portion of the collection is well received by those who practice an outdoor lifestyle, while it also attracts the younger workwear/streetwear enthusiast. The heavy-distressed, washed-canvas styles featured throughout the line add a layer of stand-out appeal, while the 100% nylon styles speak to each brand approach.

Throughout the design and production process, the GUESS development team worked closely with the Realtree team and suppliers to use the highest-quality print processes to ensure the camo fabric substrates best represented the Realtree standard of quality, as well as attention to trim details.

This special collaboration between GUESS Originals and Realtree brings together the best of both worlds, emphasizing unparalleled quality and attention to detail in every aspect of product and camouflage design. The new Realtree X GUESS Originals brand collaboration will be offered in Realtree EDGE and EDGE Pink patterns and will be available at GuessOriginals.com and Realtree.com.

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