First Impressions: Savage Arms Launches Own Camouflage Pattern

It's the gunmaker's first proprietary pattern, created just for your big-game hunt.

posted on April 26, 2023
Savage Woodland

Did you get to go to the NRA Annual Meetings & Exhibits in Indianapolis this year? If not, you should know that one of the coolest things introduced at the show was Savage Arms' own versatile camo pattern, Woodland. This new-for-2023 pattern is a proprietary creation unique to Savage, and attendees at the 152nd Annual NRA Meetings & Exhibits got the first look. Optimized for big-game hunting, Savage Woodland is currently available on the IMPULSE Big Game and 110 Ultralite Camo. Both rifles are mainstays in the Backcountry Xtreme Series ... which makes sense, because Savage Woodland is all about backcountry adventures. 

Savage Woodland camouflage helps hunters close the distance. The breakthrough design specifically for Savage utilizes natural colors and shapes digitally enhanced to provide the ultimate in concealment at all ranges. The versatile mix of tans, browns and greens blends seamlessly into a variety of terrains. Savage Woodland hides hunters effectively in different cover—from hardwoods to grasslands, and even deep into the mountains.

The IMPULSE Big Game is Savage’s original Straight-Pull model. Since its introduction, several other models for hunting and competition have been released due to the popularity in the American and international markets. Bringing Savage’s own Woodland camouflage was a decision driven by customers. Savage received consistent feedback that hunters preferred a pattern that performed best in the field as opposed to one brand or one pattern.

The 110 Ultralite is designed to combat elevation and elements while maintaining the performance of a factory blueprinted Savage 110 action. The carbon fiber wrapped stainless steel barrel and melonite skeletonized receiver minimize weight for success on any mountain hunt. The rifle comes equipped with Savage’s AccuFit™ technology with adjustable length-of-pull and comb height to provide hunters with optimum fit and performance. This new extension to the line features Savage Woodland camo for the ultimate concealment. The user-adjustable AccuTrigger--which turns 20 this year--allows crisp, clean shots to close out successful hunts.

“We’ve always had big plans for the Savage brand,” said Beth Shimanski, Director of Marketing at Savage Arms. “To see the lifestyle aspect of Savage take shape and receive supportive feedback and validation is exciting and opens a lot of new doors. You’ll see more of this in the future. Regarding camouflage, we worked hard on Woodland to get it right. The data that made us pull the trigger on this decision was that hunters wanted patterns that benefited them in the field—meaning concealment when it matters most. So developing our own camouflage was something we took very seriously.”

For more information on Savage Woodland camouflage models, visit


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