Winchester USA VALOR & Folds of Honor Unite to Support Vets' Families

Winchester Ammunition’s commitment to America’s fighting forces is legend, and the legend continues.

posted on November 11, 2023
Folds Of Honor Scholarships

Winchester Ammunition’s commitment to America’s fighting forces is legend, and the legend continues with a $100,000 pledge to a worthy charity: Folds of Honor. Folds of Honor began as the brainchild of Lt. Col. Dan Rooney, an F-16 fighter pilot who had temporarily hung up his wings to ride as a passenger on a flight home from his second tour of duty in Iraq.

As he landed, the pilot announced they carried the remains of Corporal Brock Bucklin on board. Lt. Col. Rooney watched as Corporal Bucklin’s twin brother walked somberly alongside the flag-covered casket to meet his family on the tarmac. Among them was the deceased Corporal’s young son, Jacob. Since that night, Lt Col Rooney has committed his life to rallying patriotic Americans and meeting sacrifice with hope.

Today, Winchester’s helping to bankroll this hope, which takes the form of educational scholarships for the spouses and children of fallen or disabled service members of the U.S. armed forces. This $100K pledge is actually Winchester’s third donation to the organization. It’s financed in part through a portion of the sales of Winchester’s USA VALOR collection of ammunition, which pays tribute to our military and first-responders. In 2023, more than 15 million rounds of USA VALOR ammunition have been sold in boxes featuring the Folds of Honor logo in support of their mission.

"Winchester has supported the U.S. military for more than 100 years by providing what the U.S. Warfighter needs to succeed on the battlefield," said Winchester President Brett Flaugher. "We are grateful to extend that support to the Folds of Honor mission, and to the spouses and children of those service members that have sacrificed all for our country."

You can help support Folds of Honor directly here, or by purchasing Winchester USA VALOR ammo here! 


Realtree Santa
Realtree Santa

What Camo Does Santa Wear?

Here's how Santa helps keep hidden from the prying eyes of children (if not NORAD).

Video: Gun Safety Beyond the "Big 3"

The "Three Rules of Gun Safety" always come first, but there are many other important ones right behind them!

Rising Shooting Stars: Gianni Giordano

Shooting competitor, straight-A student, small-business owner and farmer ... this rising shooting star has it all.

Throwback Thursday: Quantrill's Raiders

During the American Civil War, they called it "Bleeding Kansas." This is the story of the man who bled it.

Video Review: Davidson's Gunsite Glock Service Pistol

This iconic Austrian pistol's specially outfitted with features and accessories chosen by the elite team of trainers and shooters at Gunsite Academy.

Modern Semi-Automatic Pistol Triggers & How They Work

DA, DA/SA, DAO ... you'll see these terms and abbreviations in gun reviews. Here's what they all mean.


Get the best of NRA Family delivered to your inbox.