New Look, New Video for Eddie Eagle

by
posted on April 23, 2015
eddie.jpg

The National Rifle Association has announced a fresh, new look for its Eddie Eagle GunSafe program, which features a modernized video and message from the gun accident prevention program that seeks to help parents, law enforcement, community groups and educators navigate a topic paramount to our children's safety. Eddie Eagle, the program's mascot, has delivered his crucial safety message to nearly 28 million children since the program began in 1988.

Joining Eddie Eagle is the Wing Team, a new cast of friends who help his mission to teach Pre-K through fourth grade students what to do if they ever come across a gun: STOP! Don't touch. Run away. Tell a grown-up.

“It's about safety-nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”

In the new video, Eddie Eagle and the Wing Team discuss firearm accident prevention with parents and law enforcement to answer common questions children might have when learning about gun safety.

The program's refreshed look is the culmination of a year-long research and development process involving focus groups in cities throughout the United States. Moms, children, teachers, principals, and superintendents vetted the characters, storylines, and songs in order to create an effective message for children in Pre-K through fourth grade.

The updated program also includes resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more.

Latest

Range Development Conference Lede 2024

TIMMMMBERRRR! Savage Arms Launches Precision TIMBER Rimfire Rifles

It's a rich harvest of precision-engineered smallbore rifles in semi-auto and bolt-action ... there's a Timber for everyone!

First Impressions: Hayman Minuteman Gun Safe

Secure, quick and convenient ... this wall-mounted safe might just be the solution for your NRA Family.

How to Reduce Revolver Recoil

Wheelguns don't have to kick like mules in order to serve as your defensive, hunting or target-shooting guns!

What You Must Know About Gun Stock Fit

The stock is the interface between you and your gun, so naturally it's a critical part of your performance.

Interests



Get the best of NRA Family delivered to your inbox.