What do women want when it comes to guns? In this case, we asked several women-from accomplished professionals to a neophyte shooter-what they wanted. These women answered the questions without collaboration. You might be surprised by some of the similarities in their responses-and, some of the differences.
What do women want when they walk into a gun store?
“In a gun store, I want to be treated the same way I would be treated in a shoe store or anywhere, really. I've heard stories and have stories where that hasn't happened, the ‘little lady' treatment or other kinds of discrimination. For the most part, we want the same thing the person behind the counter does-to transact business. And we want someone behind the counter who knows something about guns and how to handle them correctly. As more gun stores are rewarded for their ability to create good experiences for female customers, it'll become obvious that's what we are-really good customers,” Cunningham responded.
Free added, “I enjoy my shopping experience in bright stores with wide aisles and helpful staff. There are so many stores that I go into that are dark places with no attention to merchandising or interior touches that would make them more welcoming. I often think these are the last places some owners expect women to frequent…they must be the last bastions of male dominance.”