Henry Repeating Arms Moves to Wisconsin

Cheeseheads, rejoice! This all-American manufacturer is consolidating in your neck of the woods.

by
posted on March 18, 2025
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Henry Wisconsin Lede

Henry Repeating Arms has been a mainstay in Bayonne, New Jersey for decades ... but now the storied company has committed to establishing 100% of its manufacturing operations in the state of Wisconsin. This means transferring all of Henry's New Jersey manufacturing operations to its newly expanded state-of-the-art headquarters in Rice Lake, Wisconsin. There are also two additional facilities in nearby Ladysmith, Wisconsin, with a third expected in midsummer 2025. Why? Well, Henry's CEO says it's a simple matter of increasing production capacity to match consumer demand.

That's a terrific sign for the company, for shooters, and for Wisconsin. Henry has played a principal role in the increased consumer demand for American-made lever action rifles, a platform the company has been committed to since its founding. Shooters can't get enough, and Henry's gearing up to meet those needs.

“We are putting all of our eggs in one basket, the Wisconsin basket, because it makes us more efficient, more productive, and allows for more collaboration amongst our design and engineering teams, all while sustaining and enhancing Henry’s solid reputation for quality,” said Anthony Imperato, Founder and CEO of Henry Repeating Arms. “With about 400,000 square feet of cutting-edge manufacturing operations in four facilities within minutes of each other, Henry Repeating Arms is well positioned for its next chapter.”

Obviously, Henry's motto of "100% Made in America or Not Made at All" remains at the heart of Henry's philosophy. Planting its flag firmly in the state of Wisconsin solidifies Henry Repeating Arms’ commitment to American craftsmanship in the heart of the Midwest and underscores the company’s relentless pursuit of enhancing the quality of its offerings, leading the industry in both aesthetic and functional design engineering, and delivering unmatched value to its growing customer base.

“This transition allows us to double down on what we do best—making world-class rifles, shotguns, and revolvers right here in the heart of America,” said Andrew Wickstrom, President of Henry Repeating Arms. “Our Wisconsin operations have been essential to our success for a long time, and now it is the cornerstone of our bright future.”

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