What Winning Looks Like: Leupold's Project Hunt

The 2023 "Project Hunt" winners have been announced. Here's what's in store for them ... and for us!

posted on September 1, 2023

Leupold's 2023 "Project Hunt" contest has come to a close, and the winners have been announced. As regular NRA Family readers know, this unique contest is gives contest entrants the chance to be the star of a Leupold digital series. They plan the hunt; they call the shots–Leupold’s videographer sticks with them the whole way to capture the story.

To coincide with the 2023 winner announcement, Leupold has launched the second of its two 2022 "Project Hunt" films, this one featuring 2022 winner Shane Zimmerman’s backcountry quest to kill a bull elk in New Mexico. That's what winning looks like, and what the winners of its 2023 ‘Project Hunt’ contest (Cody Austin, Justin Downes and Ryan Haight) will be doing over the coming year.

Cody will be navigating the rugged Wyoming wilderness on horseback in search of bull elk. Justin will be headed on a once-in-a-lifetime brown bear hunt in Alaska. Ryan will be looking to kill his first-ever elk after drawing a premium muzzleloader tag in Colorado. Videographers will join each hunt, documenting the individual stories. A short film or digital series will be produced for each hunt and released digitally across the Leupold and GOHUNT networks in 2024.

“For the third year running, we were blown away by the number of quality submissions that came in for the ‘Project Hunt’ campaign,” said Bruce Pettet, President and Chief Executive Officer for Leupold & Stevens, Inc. “Selecting a winner was an incredibly difficult process, and in the end, we decided we absolutely had to expand the pool to three–and there were countless deserving entries even beyond that. We can’t wait to help bring each of our winners’ epic moments to life on our digital channels.”

Selected entrants will also receive a prize package of Leupold optics and an annual GOHUNT Insider membership. A complete list of contest rules can be found at Leupold.com/ProjectHunt-Official-Rules.


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