Video Essay: Rock River Arms' Family Success Story

Go behind the scenes at Rock River Arms with American Rifleman TV's Editor in Chief Brian Sheetz!

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posted on April 22, 2022

Sometime around the turn of the millennium, Rock River Arms' President Chuck Larson and his brother had an idea: Why not make a name for themselves as the creators of top-end, super-accurate AR-15s? A little over two decades have passed since that idea, and in that time RRA has become a touchstone of modern sporting rifle lovers everywhere. In this episode of American Rifleman TV, editor in chief Brian Sheetz goes behind the scenes at Rock River Arms to get the inside scoop on how the Larsons forged their dream into reality. 

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