Each year at the NRA Annual Meetings & Exhibits, NRA Publications presents our "best of the best" awards—called the Golden Bullseye Awards—for new innovations in firearms, ammunition, optics and gear technology. There's one exception, the Pioneer Award, which recognizes exemplary achievement by individuals responsible for the development, introduction and promotion of equipment that has made a profound and enduring impact on the way Americans shoot and hunt. The year 2017 marked the tenth anniversary of this award, and it couldn't have come to a more deserving couple: Larry and Brenda Potterfield, owners of MidwayUSA.
"Larry and Brenda Potterfield are most deserving of their selection as the 2017 NRA Publications Division Pioneer Award recipients," said Doug Hamlin, Executive Director of NRA Publications. "This is the first time in the history of the award that a husband and wife team have been so honored. The Potterfields have been passionate about preserving the Second Amendment and very generous in their support of the National Rifle Association. On a personal note I have known Larry and Brenda for over 25 years and look up to them as role models and patriots."