It's human nature to home in on a favorite brand when it comes to consumer goods. Whether it's a make of car, a clothing designer or a particular coffee roast, they all have their dedicated fanatics. However, when it comes to real brand loyalty, it's hard to beat the preferences of hunters and shooters. Whether it's because we grew up with a parent who insisted on using a particular type of arrow, or because we had an outdoor product that really came through for us in a pinch, there are always certain products for which we will accept no substitutes.
We recently got the news that Southwick Associates, an industry market research firm, has announced poll results detailing shooters' and hunters' favorite product picks from 2015. The results, which were culled from surveys on HunterSurvey.com and ShooterSurvey.com, may or may not surprise you. We'll list them below, but first, we'd like to ask you to help us out in an informal poll of our own: What outdoor product will you continue to buy and use, no matter what? And why? Tell us in the comments!