Sturm, Ruger & Company, Inc., has recently announced that they will donate $2 to the NRA for each new Ruger firearm purchased between the 2015 and 2016 NRA Annual Meetings & Exhibits. Their ultimte goal is to donate a total of $4,000,000 to the NRA Institute for Legislative Action (NRA-ILA). This isn't the first time Ruger has generously supported the NRA, either: The Challenge echoes their "One Million Gun Challenge" from 2011 through 2012. "We're bringing back the One Million Gun Challenge with a twist," said Ruger CEO Mike Fifer. "Our goal is to sell two million firearms in a 12-month period. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again."
Established in 1975, NRA-ILA is committed to preserving the right of all law-abiding individuals to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.
For more details about the 2015-2016 "2 Million Gun Challenge" and to track its progress, visit Ruger.com/2Million. To learn more about the extensive line of award-winning Ruger firearms, visit Ruger.com or Facebook.com/Ruger.